John McWade says:
Design is about more than whether something “works.” Lots of things “work.” A theater marquee with chipped paint and missing letters “works.” If the local strip mall has what I need, you could say its ugly plastic sign “works.” Each identifies my destination well enough to get there.
What they don’t provide is delight, inspiration, fulfillment. I go there but I don’t love it. I enjoy roaming the galleria as much for its visual and aural ambience as for the products on sale, and it draws me back. I love beauty and seek it out. Great design creates atmosphere, mood, desire, experience — it lifts my spirit, stirs my soul, makes the world a more pleasant place to be.
So yeah, we can follow the sign, sit, eat, move along.
That’s exactly it, well said.