What is Design

John McWade says:

Design is about more than whether something “works.” Lots of things “work.” A theater marquee with chipped paint and missing letters “works.” If the local strip mall has what I need, you could say its ugly plastic sign “works.” Each identifies my destination well enough to get there.

What they don’t provide is delight, inspiration, fulfillment. I go there but I don’t love it. I enjoy roaming the galleria as much for its visual and aural ambience as for the products on sale, and it draws me back. I love beauty and seek it out. Great design creates atmosphere, mood, desire, experience — it lifts my spirit, stirs my soul, makes the world a more pleasant place to be.

So yeah, we can follow the sign, sit, eat, move along.

That’s exactly it, well said.

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s